Travel board set to vote on $17,000 for ‘Volts and Views’ EV route promo

The Jackson Hole Travel and Tourism Board is set to vote Thursday on a $17,000 Strategic Partnerships request from Yellowstone-Teton Clean Cities for its Jackson Hole Electric Vehicle Scenic Routes project, branded “Volts and Views” funding application.

For locals who are already watching traffic pile up at peak hours, this is an unusual use of lodging tax: it is aimed at shaping how visitors travel through the valley. Board members should spell out what, if anything, they expect to see on the road network in return for the $17,000, and how they will judge whether the project is changing visitor travel behavior enough to justify the spend funding application.