Travel and Tourism Board to review KHOL's $75,000 media request

The Jackson Hole Travel and Tourism Board will consider a $75,000 request from KHOL on Thursday, a decision that tests how broadly the board wants to define visitor experience spending under its strategic partnerships program. In its application, KHOL says the money would support community media that helps visitors and residents better understand Jackson Hole through news, music, storytelling and events KHOL funding application.

The application frames the request as destination development and stewardship, and says eligible projects are reviewed by the executive director and county attorney before being scheduled for a board presentation. That procedural step matters here, because the board is not just hearing a pitch, it is weighing whether publicly backed local journalism fits the lodging tax statute's tourism purpose closely enough to keep funding it at this level June 11 agenda.