Travel board to review $112,070 Teton Pass ambassador request

The Jackson Hole Travel and Tourism Board is set to review a $112,070 funding request from Teton Backcountry Alliance for its next Teton Pass ambassador season, a proposal that would keep seven-day staffing on the pass and continue the free shuttle on Fridays, Saturdays and Sundays application attachment. For a corridor that regularly backs up with skiers hunting for parking, the operating question is simple: whether lodging tax dollars should keep paying for traffic management and visitor education on Highway 22.

The support letters in this meeting file argue the program has become part of the pass's basic winter operations, especially with thin federal staffing public comment. The application says ambassadors logged 4,345 public contacts and counted 1,469 shuttle riders by March 20, after the shuttle expanded from weekend-only service in prior years to Friday through Sunday service in 2025-26. The same filing says the 2026-27 plan would run from Dec. 1 to April 15, with about 20 ambassadors and continued shuttle service during peak periods application attachment.