Tourism board pitched a GTNP geology audio tour, with a tight June build

If you have ever wanted the road through Grand Teton National Park to talk back, a new pitch to the Jackson Hole Travel and Tourism Board would do exactly that. In a funding request presentation, the project team proposes a geology audio tour with 10 narratives along 30 miles, focused on how the Tetons and Jackson Hole formed, with “responsible recreation” and sustainability messaging woven in throughout. The details are in the JHTTB geology audio tour funding request presentation.

The eye popping part is the money structure and timeline. The presentation notes the request would have JHTTB fund 92% of the entire project budget, with other potential partners (the Grand Teton National Park Foundation and Brunton) discussed as possible future marketing support. If funded, the team says all work would be completed and invoiced by June 30, laying out a six week sprint: narratives written and peer reviewed May 15 to 30, recording June 1 to 14, then editing, testing, and marketing through the end of the month.

On the user side, the tour would run through the TravelStorys mobile app, triggering audio automatically at precise locations, and it would also be accessible on desktop via a website plugin. The group says it would own the final content but would license it to JHTTB (and Visit Jackson Hole could use it across channels), and it plans to use analytics to track usage and refine the tour over time. The sample script included in the presentation leans hard on behavior change: stay on designated trails, minimize impact, reduce emissions, and support conservation.