Tourism board presses for details on Teton Pass ambassador shuttle costs

Minutes show the Jackson Hole Travel & Tourism Board asking why a Teton Pass winter ambassador program wants more money for payroll, vehicle leasing, and shuttle fuel, as the board also approved a FY27 budget amendment.

If you commute over Teton Pass, the Jackson Hole Travel & Tourism Board is still treating “ambassadors” as a real line item, and they are starting to ask the right questions about what the programs actually buy. In April minutes approved May 14, the board flagged big cost drivers in the Teton Backcountry Alliance’s FY27 Teton Pass responsible-winter-recreation proposal, including payroll increases, vehicle leasing, and higher shuttle fuel costs, and asked whether that fuel bump means more trips or just higher prices (Board Meeting Minutes).

The board also previewed detailed questions for other FY27 ambassador applicants: Friends of Pathways (why lease e-bikes instead of buying them, where ambassadors are stationed, and what they do at each location), a National Elk Refuge community engagement specialist request (are these new positions or a backfill, and what share of salary would be covered), and Friends of Bridger Teton (how volunteers are compensated, how much of staff salaries are covered, and whether a reduced ask means fewer “boots on the ground”) (Board Meeting Minutes).

On the money side, the board approved an amendment to its FY27 budget on a 7-0 vote with no discussion, and the treasurer reported $527,000 in February tax revenue deposited in April, $27,000 above budget, with $2.9 million cash on hand (Board Meeting Minutes).

Background

Teton Backcountry Alliance Funding Request

Teton Backcountry Alliance seeks $23,520 for the 2025/26 Teton Pass Shuttle and additional, unspecified funding for the Ambassador Program to enhance safety and reduce congestion, with operations planned from December 2025 to April 2026.

Latest: 2026-04-20 — Scheduled end of the 2025/26 Teton Pass Ambassador Program season.

curated as of 2026-06-05

Funding for Ambassador Services by Friends of the Bridger-Teton

Friends of the Bridger-Teton received $920,000 in FY26 and FY27 from the JHTTB for Ambassador Services focused on visitor management, education, and stewardship.

Latest: 2026-07-01 — FY27 begins; Friends of the Bridger-Teton continue Ambassador Services.

curated as of 2026-07-09

Teton County Ambassador Services Funding

In May 2025, the Board approved $563,370 for ambassador services to three organizations, postponing the National Elk Refuge funding to assess service gaps and overlaps.

Latest: 2026-05-14 — Board approved $550,000 in ambassador services funding for Friends of Bridger-Teton ($550,000), Teton Backcountry Alliance ($83,184), and Friends of Pathways ($100,000). Decision on National Elk Refuge funding postponed to June 11, 2026 to gather more information on service gaps and overlaps.

curated as of 2026-06-11

Source Documents

DateTitleType
May 14, 2026Board Meeting Minutesminutes