JHTTB packet: Rendezvous Music Festival seeks $900K lodging-tax share

The Jackson Hole Travel & Tourism Board’s sponsorship packet for the 2026 Rendezvous Music Festival shows a $900,000 public lodging-tax contribution toward a total event budget of about $1.785 million. The festival is scheduled for March 27–28 with shows on Jackson’s Town Square and in Teton Village, with estimated attendance of about 5,000 on the Square and 10,000 in the Village, according to the packet. (Jackson Hole Travel & Tourism Board Meeting Packet)

In the proposal’s revenue breakdown, Jackson Hole Mountain Resort (JHMR) is listed as contributing $550,000, with additional revenue projected from VIP ticket sales and food/beverage ($275,000) and “other sponsorship” ($60,000). Expenses are dominated by production and venue costs ($1.26 million), with talent at $475,000 and marketing at $50,000. (Jackson Hole Travel & Tourism Board Meeting Packet)

As justification for the “full funding request,” the packet frames success around lodging demand — with a key performance indicator of rooms booked and a claim that last year’s event drove a 20–30% increase in occupancy for the week leading up to the festival. The materials also tout “4.8 million media impressions” and multi-channel digital reach as added value tied to the event’s marketing platform. (Jackson Hole Travel & Tourism Board Meeting Packet)

The packet comes as the Lodging Tax Board continues to consider signature-event allocations (including Rendezvous) as part of its regular meeting agenda. (Lodging Tax Board Meeting Agenda)