Visit Jackson Hole PR-agency RFP sets $50K cap, award May 14

Visit Jackson Hole (the destination brand managed by the Jackson Hole Travel & Tourism Joint Powers Board) has issued a request for proposals for a public-relations agency contract running July 1, 2026 through June 30, 2027, with two optional one-year renewals. The RFP sets an annual budget cap for PR services of $50,000; it notes that marketing production costs and media trips are budgeted separately. See: Request for Proposals for Public Relations Agency - Jackson Hole Travel & Tourism Board.

The scope emphasizes day-to-day media relations and “rapid-response” capacity: handling incoming media requests, pitching story angles for earned coverage, developing crisis-communication messaging and talking points, curating media experiences with local hospitality and activity partners, and tracking/valuing media mentions with regular reporting. The selected firm is expected to coordinate with Visit Jackson Hole staff and the brand’s Creative Agency of Record, and to comply with Teton County financial documentation requirements for reimbursements.

Key dates in the procurement schedule include an April 15, 2026 proposal deadline (4 p.m. MST), potential interviews in April/May, award notification on May 14, and approval of the final contract on June 11 ahead of the July 1 start date. Questions and proposals are directed to Visit Jackson Hole Executive Director Crista Valentino, according to the RFP.