Visit Jackson Hole seeks PR agency for July 2026–June 2027 contract

Visit Jackson Hole — the destination brand managed by the Jackson Hole Travel & Tourism Joint Powers Board — issued a request for proposals for a public-relations agency, seeking a firm to manage incoming media requests, place press releases, and help secure earned media coverage aligned with the brand’s goals and values. The contract term is set for July 1, 2026 through June 30, 2027, with two optional one-year renewals. The RFP says the PR agency will work under Visit Jackson Hole staff direction and “in conjunction with” the organization’s creative agency of record and partners. (Request for Proposals for Public Relations Agency for Jackson Hole Travel & Tourism Board)

Scope items in the RFP include crisis-communications support (rapid-response messaging and stakeholder communications), proactive pitching of story angles, vetting and curating media experiences with local hospitality/activity partners, maintaining media lists, developing PR collateral (media kits, fact sheets, Q&As), and providing regular monitoring and reporting on media mentions and impact. The RFP also flags Teton County financial documentation requirements: the agency is expected to submit vouchers with documentation and will be paid via reimbursements after board approval. (Request for Proposals for Public Relations Agency for Jackson Hole Travel & Tourism Board)

A second staff-report version of the RFP materials specifies a budget cap of $50,000 per year for PR services, noting that marketing production costs and media trips are funded separately. Proposals are to be submitted electronically by 4 p.m. Mountain Standard Time on April 15, 2026, with a notification of award targeted for May 14 and final contract approval planned for June 11. Questions are directed to Executive Director Crista Valentino (crista@visitjacksonhole.com). (Request for Proposals for Public Relations Agency - Jackson Hole Travel & Tourism Board)